After the initial news we published a few hours ago on Ferrari ‘F281′ that Fernando Alonso will drive this season 2010, Banco Santander has given a press conference with the first high quality image of the Italian car.

The information disclosed by the Director General of the Communication Division of Banco Santander, Juan Manuel Cendoya, said: “We want to be the trademark of Formula 1″, making clear that the entity is present in the Grand Prix of Germany, Italy and United Kingdom’s first sponsor and Brazil and the two tests in Spain, Valencia and Montmelo, as the second.

The global launch of the 2010 design will not leave Ferrari fans unmoved Ferraro, white addiction can not be taken very well by tifossi although not the first time the Ferrari car parts is blank. In fact, in 1975 the ‘cockpit’ It was white and was the year that the Austrian Niki Lauda won his first world championship. However, the aerial view is far from what we’re used to seeing red bullets.

Cendoya said he “supported the decision” to sign Ferrari Fernando Alonso, who signed a five-year contract with Ferrari, but this was unique to the ‘Scuderia’. “We have supported much the firm, we were three years behind it, although Ferrari had the last word,” said head of communications.

While acknowledging that sports sponsorship is “a major risk factor than conventional advertising,” considers that the bank’s presence in the ‘great circle’ will be a “major emotional link” with some sectors of its customer base, especially young , and “a global reputation.”

Imminently, Banco Santander will launch the campaign ‘Red Passion’ in Spain. “We are delighted to swing much of the advertising of 2010 in Fernando (Alonso),” said