Carbonell and HRT Formula 1 Team have signed a collaboration deal through which the leading olive oil brand will have its image present on the drivers’ overalls, whilst also forming a part of the exclusive culinary experience that the team has created alongside Arzak-Bokado.

The squad of Arzak-Bokado chefs travel with the team and have their operational base in the new motorhome hospitality during European races, whereas in overseas races they use the facilities provided by each circuit to maintain the same quality service. They offer a gastronomic experience that meets the different needs of team members and exclusive guests of the team, using fresh national products of the highest quality that characterize the extraordinary and renowned Spanish cuisine, whilst also leaning upon chefs and suppliers at each of the 19 countries visited throughout the season.

Besides the different menus, the gourmet experience also includes gastronomic activities at the circuit such as the “show cooking” or the “lightning pintxo”, which HRT offers every Grand Prix Sunday before the race for team members, guests, international press and organizers who travel the globe covering Formula 1 all to enjoy.

The presence of Carbonell, world leader in olive oil, will provide an extra contribution to that gastronomic experience whilst also enjoying an unbeatable platform for the brand because of the quality and worldwide reach of the team’s activities in a setting such as Formula 1. Carbonell has chosen the pinnacle of motorsport and HRT Formula 1 Team, the first and only team in the history of this competition to have its headquarters in Spain, to begin this unique culinary experience in Formula 1 and will also be the team’s exclusive brand for olive oil, olives and vinegar.

The agreement, which was signed by José María Collantes, Managing Director of Deoleo S.A, and Luis Pérez-Sala, Team Principal of HRT Formula 1 Team, at the team’s new headquarters in the Caja Mágica in Madrid, is valid until the end of 2012 with an option to extend. With this, Carbonell becomes the first Spanish food brand to be present in the Formula 1 World Championship.

Jose María Collantes, Managing Director Deoleo S.A: “The partnership between HRT, Carbonell and Arzak will enable to strengthen the link between Formula 1 and the gastronomic world thanks to HRT with an exclusive gourmet experience through which Carbonell will take part in every aspect related to the team’s kitchen, as well as all the culinary activities at the Grands Prix. By supporting such a popular sport as Formula 1, Carbonell will have great visibility and will secure its place as an innovative brand in the world of olive oil, vinegar and olives”.

Luis Pérez-Sala, Team Principal HRT: “It’s a great satisfaction for HRT to begin a partnership with Carbonell, a world renowned Spanish brand in the food sector. This association offers an opportunity to make the most of and strengthen the synergies of both companies on a worldwide base. Besides, Carbonell integrates perfectly with our gastronomic partners, Arzak-Bokado, to offer a gourmet experience made up of Spanish cuisine and fusion in the different countries where we compete. We thank Carbonell for the confidence they have deposited in us and we will continue to work hard to be competitive in an extremely demanding environment. With everyone’s effort we will reach our targets”.

ABOUT CARBONELL

For more than 145 years Carbonell has been present in kitchens and has created its oil taking close care of every step. Today, as a result of that experience and also of an innovation, Carbonell creates its oil following the Exclusive Carbonell Method® through which the best olives are chosen based on the origin, variety and moment of picking and a unique elaboration process is followed with which the essence of the olive is conserved.

Thereby, Carbonell is the brand that transforms dishes, in short, they give them soul, contributing some specific benefits (more nutrition; more pleasure; makes the normal special; turns the experience of eating into something sublime). Carbonell, the soul of your kitchen.

Carbonell belongs to Deoleo S.A., a Spanish food group that lists on the Spanish stock market and that is a worldwide leader in bottled olive oil, and that counts with the leading brands in the areas and markets where it operates, offering top quality products.

Because Formula 1 boss Bernie Ecclestone and Normand Legault promoter were not unanimous, the Grand Prix of Canada last year disappeared from the calendar. Ecclestone today regretted this step.

“For us, it has been sorry, but in the end you have to pay the price as organizer” said Mercedes motorsport boss Norbert Haug, the Mercedes is of course as representatives keen that you drive in the important North American market race.
With the new organizer Francois Dumontier Ecclestone himself has come to an agreement and is now back completely happy as he is quoted by ‘GMM’: “It is wonderful to be back in Montreal. To be honest, we would not be here until way to go. ”

The organizers of the race in Canada expect during the three days of sensational audience of 300,000. The race is sold out, it has already begun to sell tickets for next year: “We are pleased with the response of the public very happy,” says Dumontier.

Many countries complain of declining audience figures at the Formula 1 race, but after the Turkish is pleased to now, the Canadian Grand Prix on a regular Plus. In Montreal today, even had the tickets be set because the Circuit Gilles Villeneuve is now completely sold out!

Even at today’s pit walk, thousands Formula 1 fans, even though it was raining heavily in part. But the Canadians have always had something left for the Grand Prix racing after a year and are downright hungry. What is more, much more fans than in past years have come from Europe to the famous flair in Montreal once even able to witness live.

“There are thousands of fans that the Canadian Grand Prix have ever seen on TV and were now ready to fly across the Atlantic to a Formula 1 Grand Prix in Montreal-style witness,” said organizer François Dumontier of the Octane Group. “We welcome them, just like all the other fans. And I invite all of Montréal to come too!”

As the tickets were issued last December, there was in Quebec immediately a run on the Formula 1 Montreal will be the first Grand Prix to be completely sold out this season. Therefore, the organizers have decided to commence with the advance booking for 2011.

Finally, the Silverstone circuit has the approval to utilize the new section of the circuit for the 2010 British Grand Prix.

The “complex stage” was originally designed for MotoGP, but when Silverstone recovered the contract to hold the British Grand Prix at Donington, it immediately approached FIA and Formula One Management (FOM) to be able to run in the new racetrack.  Today, Thursday, the FOM consented on the use of this new area, which the organizers hope will improve the view for the audience.

“The circuit was always designed for two and four wheel competitions,” explained Silverstone’s managing director, Richard Phillips. “We have been very careful, together with the marshals and pilots to insure that we are improving and increasing what Silverstone has to offer – one for the pilots and another view for the audience.”

The F1 circuit will keep most of the high-speed racetrack, but will lose Chicane Abbey, Corner Bridge and the left in Priory –all of which have been left untouched to provide an alternative design.  Contrary to this, the drivers will now turn to the right at the Abbey, before entering a 90 degree right turn that opens in two at the left to again go to the existent National Circuit and, finally, the F1 circuit.  It is expected that the extra length will increase the F1 times per lap in four seconds.