Pirelli has acknowledged it has a role to play in boosting formula one’s “show”.

The Italian brand is F1′s new exclusive supplier beginning next year, and some figures see it as an opportunity to create tyres that lead to entertaining races.

In Canada two weeks ago, Bridgestone’s crumbling tyres were credited for producing a spectacular race, and The Observer writer Oliver Owen said on Sunday he hoped “Pirelli were paying attention”.

“We want to create a show — as a fan I’d say it (Canada) was great fun, watching the strategy,” Paul Hembery, Pirelli’s competition director, told Reuters in the Valencia paddock on Sunday.

“Others would say that wasn’t very good for the tyre company,” he acknowledged.

“We can happily make a tyre that would last a whole race and not degrade, but we need to try and balance that with a good show.  I think we want to do the show route,” said Hembery.

Pirelli on Wednesday is tipped to finally be approved as formula one’s new tyre supplier for 2011.

With the teams’ FOTA group signing a letter of intent to be supplied by the Italian brand, and contracts having apparently also been signed with Bernie Ecclestone, the FIA’s World Motor Sport Council is set to meet in Geneva.

Media reports, including by Italy’s Autosprint, claim one outcome of the meeting could be the announcement of a three-year official supply deal for Pirelli.

FIA president Jean Todt recently appeared keener on seeing Michelin return to formula one, but after a meeting in Paris is believed to have now approved the Pirelli deal.

It is also believed the possibility of disciplinary action against the failed 2010 team USF1 will be decided in Geneva on Wednesday.

(GMM)

Jun.17 (GMM) Pirelli may be looking to acquire a Toyota formula one car with which to do some specific tyre testing later this year.

With the Italian brand likely to succeed Bridgestone as F1′s official supplier in 2011-2013, it emerged recently that some development track testing is probable in the coming months.

Mercedes reserve driver Nick Heidfeld has already volunteered to participate.

“This is what we have to discuss with the tyre manufacturer as soon as we know who it will be,” confirmed Ferrari team boss Stefano Domenicali.

Milan based Pirelli has not yet received the official green light, but it is believed that contracts with F1′s commercial rights holder have been signed.

And Italy’s Autosprint claims that the 12 current teams signed a letter of intent in Montreal last weekend about being shod with Pirelli rubber in 2011.

The next step is the agreement of the FIA, with the World Motor Sport Council set to meet next Wednesday.

The magazine said talks between Pirelli and Toyota could result in a formula one car belonging to the Cologne based former competitor being used for tyre testing late this summer.

The solution would ensure that tyre data can be produced by Pirelli without any single team obtaining an advantage.