Rumours that a top English premier league football club is entering formula one as a sponsor have proved correct.

Ever since Sauber has been running teaser ‘Out of the blue’ and ‘True blue’ graphics on its engine cover livery in China and Bahrain, speculation about the identity of the forthcoming sponsor have been swirling in the F1 paddock.

We reported the rumour that the deal could be with the Russian billionaire Roman Abramovich, to promote his football club Chelsea.

Swiss F1 team Sauber confirmed the “new and innovative partnership” on Monday.

“The C31 sporting the blue logo of Chelsea FC will be seen for the first time at the Spanish grand prix,” the Hinwil based team announced in a media statement.

“A partnership like this between formula one and football has never existed before in this form, yet there are numerous commonalities and possible synergies,” said Sauber chief executive Monisha Kaltenborn.

The statement said Chelsea will in turn display Sauber’s logo on its advertising boards and interview walls, ensuring one another “a significant market presence outside their original sport”.

Monisha Kaltenborn will become F1′s first ever female team boss.

That is the revelation of Peter Sauber, who at the age of 68 has hinted he might call it a day before his 70th birthday.

Indian Kaltenborn, 41, is already Hinwil based Sauber’s chief executive, while Peter Sauber remains the team principal.

“I have always said that I will not be sitting on the pitwall as a 70 year old,” Sauber told Der Sonntag newspaper.

“With certainty, my successor is Monisha Kaltenborn. That is for sure. When it (the handover) happens is still open.

“She will be the first female team boss in formula one history,” Sauber continued. “She’s been with us for 13 years, always with leading roles. I’m sure she will do the job very well.”

Sauber, in fact, has already departed the pitwall once before, when he sold his team to BMW and handed over to Mario Theissen.

Somewhat reluctantly, he returned in 2010, having rescued the Hinwil based employees in the wake of German carmaker’s sudden withdrawal.

“I could not jump into the breach a second time,” smiled Sauber, hinting that his retirement this time around would be final.

Sauber is in a race for money after discovering its 2012 car is up to speed with F1′s richest teams.

As ever in formula one, world championships are won not on the basis of a clever initial design, but on a team’s ability to continue to develop it throughout a long season.

According to O Estado de S.Paulo newspaper, the formerly BMW-owned Sauber team’s chief executive Monisha Kaltenborn admits that the Hinwil based outfit cannot compete on that front with the likes of McLaren, Ferrari, Mercedes and Red Bull.

“It’s a shame,” she is quoted as saying.

“I hope we can show enough potential so that some companies decide to invest in our project,” said Kaltenborn, with the Brazilian newspaper estimating that Sauber’s budget is EUR 80 million this year.

In contrast, the top four teams’ budgets are believed to be all above EUR 220m.

Kaltenborn told F1′s official website recently that Sauber would back a push to impose a budget cap — an issue that triggered the big teams’ bitter political war with former FIA president Max Mosley a few years ago.

“We … have also openly said that we are not satisfied with our sponsor situation because we have high targets and to achieve them you need appropriate funding,” she continued.

“We still need to work on that side of things, as of course the more funding you have the more you can develop — and it shows on the track.

“I have said before that when we look back we practically never had enough money to do what we really wanted to. The question is always how big the gap is — sometimes it is bigger, sometimes it is smaller.”

Fernando Alonso’s win was a complete surprise, but the name of another team was on more paddock-dwellers’ lips after Malaysia — Sauber.

“Only one team could do consistently good laptimes on all the tyres and in all the conditions, and it was Sauber,” confirmed Martin Whitmarsh, whose McLaren team had travelled to Sepang with arguably the fastest car.

Also in Germany’s Auto Motor und Sport, Red Bull team boss Christian Horner agreed: “They (Sauber) have somehow managed to get all of the tyres to work perfectly, which at the moment is the key to success.

“The (tyre) window is so small that it’s very easy to not be in it,” added the Briton.

And Sepang winner Fernando Alonso, whose victory was only ensured by a late-race mistake by Sauber’s Sergio Perez, admitted: “No doubt about it, they were quicker than us.”

Some believe it was only the Malaysian weather chaos that brought the Ferrari-powered C31 to the top of F1′s form-guide, but the Sauber was in fact also fast in Australia.

“Our cars were severely damaged at the start (in Melbourne),” explained chief designer Matt Morris. “At the front for Perez, the rear for Kobayashi.”

Nonetheless, both finished inside the top eight.

“The race in Malaysia showed very clearly how fast our car is,” insisted team boss Peter Sauber, writing in Blick newspaper.

“After two very different tracks, we have the assurance now that the C31 is a success.”

The next question is precisely how the small Hinwil based team has managed to build a pace-setting car.

One possible answer is the end of the blown diffuser era, and the fact that Sauber’s 2012 solution has already been copied by F1′s formerly-dominant Red Bull.

Italy’s Autosprint, meanwhile, claims Ferrari is next, mischievously suggesting that the updated F2012 might aptly be called the ‘Ferrauber’.

Referring to the FIA exhaust clampdown, Morris admitted: “We had to give up less than our opponents.”

Peter Sauber added: “When I saw that Red Bull had chosen a similar route to us, I was sure that we were right.”

Another trick on the C31 is a clever use of the loophole allowing an opening at the front of the car for driver cooling.

“It’s no match-winner,” Morris insists, “but it gains us some (lap) time.”

And Autosprint reports that another “trick” on the Sauber is located in front of the rear wheels, exploiting yet another “grey zone” in the regulations.

With the pecking-order still not entirely clear after two races, it could be set to change all over again in the near future.

That is the view of Peter Sauber, the Hinwil based team’s owner and boss who witnessed his Mexican driver Sergio Perez display almost race-winning form at Sepang recently with the impressive new C31 car.

He argues that the real key to 2012 is ongoing car development.

“The decisive factor of course is how quickly can the teams develop their cars,” he wrote in his column for the Swiss newspaper Blick.

“Most will have small improvements in the next two races in China and Bahrain, before the major development stages are triggered for the start of the European season in Barcelona.

“Then, the balance of power could change,” said Sauber.

Currently fourth in the constructors’ championship, Sauber has after just two races in 2012 already scored almost 70 per cent of the final points tallies collected by the formerly BMW-owned team in the past two seasons.

But not only Sauber has been impressive, so too has almost the entire field of 2012.

“The quality in formula one has never been as great as it is today,” he said. “If you don’t get everything right in qualifying, you lose a number of positions.

“Also, the midfield has moved significantly closer to the front, which can mean an unusually mixed order on the grid,” said Sauber.

 Championship leader Jenson Button has admitted he is impressed with Sauber.
Button’s McLaren team is the dominant force of 2012 so far, ahead of Red Bull.

But not far behind the leading pack, the Briton argues, is the former BMW outfit from Hinwil, Switzerland.

“They have definitely impressed me,” Button is quoted by Die Welt newspaper. “They are very, very fast.”

Team boss Peter Sauber agrees: “We went into the season with great expectations. Now we know that we have a fast car.”

Sauber’s departing technical boss James Key appears headed for Lotus.
On the eve of its 2012 car launch, the Swiss team announced that it will not replace the departing Briton Key, who has accepted an offer to work in the UK.

Germany’s Auto Motor und Sport said it is rumoured Key is headed for Lotus.

Not the Enstone based F1 team, however, but sponsor Group Lotus’ motor racing programme, including Le Mans.

Sauber managing director Monisha Kaltenborn denied the Hinwil based team cannot afford to replace Key.

“If we look back 20 years, the team have always lacked funds,” she insisted.

Kaltenborn defended the bare look of the 2012 car’s livery.

“We are in negotiation with new partners so I am quite confident our livery will look different by the time we hit the first race,” she said.

As for Key, “For some time both sides had the feeling that things were not working any more, and what has happened is the outcome,” La Gazzetta dello Sport quotes Kaltenborn as saying.

Sergio Perez has denied his major sponsor Telmex is positioning to buy control of the Sauber team.

The Mexican telcom will have significant signage on next year’s C30, and its figurehead Carlos Slim – the richest man in the world – has been seen at several grands prix recently.

But boss Peter Sauber earlier this month denied he is considering selling the Hinwil based team, and Slim said the deal is a “commercial alliance” rather than a precursor to a greater involvement.

But when told that the rumours about Telmex buying Sauber still exist, rookie driver Perez said: “No, that’s not true.

“Telmex is entering as a sponsor and nothing more,” he is quoted by the AS newspaper.

The rumours are retaining their strength because Perez will be joined at the team by another Mexican, the test driver Esteban Gutierrez.

“Esteban and I are here because Sauber decided to sign us,” Perez, 20, insisted.

He also backed Fernando Alonso to win the 2010 world championship.

“He doesn’t have as good a car as the Red Bull drivers, but he is the best driver,” said Perez.

Peter Sauber has denounced members of the Ferrari and McLaren teams for displaying “unsporting” behaviour during Sunday’s Korean grand prix.

Hinwil based Sauber’s founder and boss said he was upset to see team members of the rival teams celebrating jubilantly when Red Bull’s Mark Webber and Sebastian Vettel retired from the front of the inaugural Yeongam event.

In terms of the championship fight, it was indeed Ferrari and McLaren who benefitted most from Red Bull’s problems, but after he saw their celebrations on the pitwall monitors, Sauber said: “They were scenes that didn’t please me at all.

“Very unsporting,” the 67-year-old told Swiss daily Blick.

Meanwhile in Korea, Bernie Ecclestone helped veteran Blick correspondent Roger Benoit celebrate his 600th grand prix.

Peter Sauber has admitted his ideal driver constellation would be a promising young rookie alongside a steadier hand.

Presently, the Swiss team’s lineup is fiery Japanese newcomer Kamui Kobayashi next to the dependable veteran of 169 grands prix Nick Heidfeld.

But the latter German is currently searching for a job for 2011, after Sauber signed the Telmex-sponsored Mexican GP2 driver Sergio Perez.

“We think he has great potential and is very fast,” Sauber said at his team’s Hinwil headquarters this week, where the 20-year-old Perez was having his first seat fitting.

“But of course there are no guarantees,” admitted the 67-year-old.

According to the Swiss daily Blick, Sauber was asked whether sitting two young newcomers in next year’s C30s is too great a risk for the team still recovering from the loss of BMW ownership.

“It would be better to have an experienced driver beside a younger one,” he admitted, “but Kobayashi has matured and next year can take over the role of team leader.”

Sauber’s new rookie driver for 2011 has been at the team’s Hinwil headquarters this week.

Mexican Sergio Perez, 20, visited the Swiss factory for a seat fitting, ahead of his team debut at the season ending tests in Abu Dhabi next month.

Blick newspaper said the Telmex sponsored driver is scheduled to drive for two days at the United Arab Emirates capital’s Yas Marina circuit.

Pedro de la Rosa is set to replace Nick Heidfeld as Pirelli’s permanent tyre development tester.

It is expected that German Heidfeld, who left his role as Mercedes’ reserve driver in order to take up the Pirelli job, is now set to immediately replace de la Rosa in the Sauber race seat.

Heidfeld, 33, has already done two Pirelli tyre tests, and Auto Motor und Sport reports that his last outing in the role will be this week in Spain.

Testing veteran de la Rosa is an ideal replacement, with seven years of recent experience as McLaren’s main and highly respected third driver.

Germany’s Auto Motor und Sport claims there were moves to replace de la Rosa with Heidfeld as long ago as Silverstone, but Sauber gave the Spaniard a stay of execution because of a good performance at Valencia.

“Peter Sauber will not be commenting about drivers,” a spokesman for the Hinwil based team said on Monday.

Sunday at Monza was Pedro de la Rosa’s last grand prix with the Sauber team in 2010, according to a Swiss report.

The Blick newspaper, with close links to the Hinwil based team’s chief Peter Sauber, said Nick Heidfeld will definitely be driving the Ferrari-powered C29 from now on, starting with the Singapore night race in two weeks.

The news will almost certainly result in Nick Heidfeld, who this year was formerly Mercedes’ reserve driver, relinquishing his new role as test driver for the 2011 tyre supplier Pirelli.

It will be the third Sauber tenure for German Heidfeld, 33, who also drove for the Swiss team in 2000-2003 and 2006-2009.

“This makes sense,” wrote veteran Blick correspondent Roger Benoit, “because Sauber wants to make up the 20 point arrears to Williams, in order to finish the world championship in seventh position.”

Compared with rookie teammate Kamui Kobayashi’s 21 points, long-time McLaren test driver de la Rosa has scored just 6 points on his return to the F1 grid this season.