Jules Bianchi’s personal sponsor has signed up with the Force India team for 2012.
The French rookie, also with the strong backing of Ferrari’s development programme, will be Force India’s reserve and ‘Friday’ driver this season.

Without mentioning 22-year-old Bianchi’s name, the Silverstone based team announced this week that Brazilian car parts maker Aethra is a new sponsor.

Aethra was Bianchi’s main sponsor in GP2 last season, when he finished the feeder series in third place behind champion Romain Grosjean and Luca Filippi.

“Particularly after a bad start, it is unfortunate that 2011 did not go as we wanted for Bianchi in GP2,” his manager Nicolas Todt told Italy’s Autosprint magazine last week.

“It was therefore impossible for him to win the title and so similarly (impossible) to find him a formula one race seat with a good team.”

Lotus will not run a KERS system in 2011, despite the expected return to the grid of the energy-recovery technology for next year.

Multiple sources are reporting that KERS will be back in formula one in 2011, but the new team Lotus has begun designing its next car with no plans to incorporate the boost-button concept.

“We will not use KERS next year and we have good reasons for this decision,” team boss Tony Fernandes is quoted by Finland’s Turun Sanomat.

“This year we had to buy nearly all the (car) parts from other suppliers but now we are in a position to build the entire car in our factory,” he explained.

“So we are trying to take advantage of the experience we have collected with the current car and to make the project more effective.

“If we were to have KERS, in accordance with the technical working group (decision), we would have to start everything again from zero in terms of weight distribution.

“The big teams are in a different boat, already with solid experience of KERS from recent years.

“What we saw last season is that it is not easy to get KERS to operate effectively and reliably; it took a lot of time, money and resources. At Lotus we are fully confident that we are going to cope without it (KERS),” added Fernandes.

Currently, FOTA’s technical group is finalising the details of the KERS return, with Ferrari and Renault pushing for a 150 horse power boost for 10 seconds each lap.

In 2009, the boost was about 80 horse power for less than 7 seconds.

It is likely that KERS will remain voluntary in 2011 and 2012 until a new engine formula debuts in 2013.

It is expected the return of KERS will be approved formally by the teams this weekend in Turkey, before the matter is referred to the FIA for inclusion in the technical regulations.
(GMM)

After the initial news we published a few hours ago on Ferrari ‘F281′ that Fernando Alonso will drive this season 2010, Banco Santander has given a press conference with the first high quality image of the Italian car.

The information disclosed by the Director General of the Communication Division of Banco Santander, Juan Manuel Cendoya, said: “We want to be the trademark of Formula 1″, making clear that the entity is present in the Grand Prix of Germany, Italy and United Kingdom’s first sponsor and Brazil and the two tests in Spain, Valencia and Montmelo, as the second.

The global launch of the 2010 design will not leave Ferrari fans unmoved Ferraro, white addiction can not be taken very well by tifossi although not the first time the Ferrari car parts is blank. In fact, in 1975 the ‘cockpit’ It was white and was the year that the Austrian Niki Lauda won his first world championship. However, the aerial view is far from what we’re used to seeing red bullets.

Cendoya said he “supported the decision” to sign Ferrari Fernando Alonso, who signed a five-year contract with Ferrari, but this was unique to the ‘Scuderia’. “We have supported much the firm, we were three years behind it, although Ferrari had the last word,” said head of communications.

While acknowledging that sports sponsorship is “a major risk factor than conventional advertising,” considers that the bank’s presence in the ‘great circle’ will be a “major emotional link” with some sectors of its customer base, especially young , and “a global reputation.”

Imminently, Banco Santander will launch the campaign ‘Red Passion’ in Spain. “We are delighted to swing much of the advertising of 2010 in Fernando (Alonso),” said