Carbonell and HRT Formula 1 Team have signed a collaboration deal through which the leading olive oil brand will have its image present on the drivers’ overalls, whilst also forming a part of the exclusive culinary experience that the team has created alongside Arzak-Bokado.

The squad of Arzak-Bokado chefs travel with the team and have their operational base in the new motorhome hospitality during European races, whereas in overseas races they use the facilities provided by each circuit to maintain the same quality service. They offer a gastronomic experience that meets the different needs of team members and exclusive guests of the team, using fresh national products of the highest quality that characterize the extraordinary and renowned Spanish cuisine, whilst also leaning upon chefs and suppliers at each of the 19 countries visited throughout the season.

Besides the different menus, the gourmet experience also includes gastronomic activities at the circuit such as the “show cooking” or the “lightning pintxo”, which HRT offers every Grand Prix Sunday before the race for team members, guests, international press and organizers who travel the globe covering Formula 1 all to enjoy.

The presence of Carbonell, world leader in olive oil, will provide an extra contribution to that gastronomic experience whilst also enjoying an unbeatable platform for the brand because of the quality and worldwide reach of the team’s activities in a setting such as Formula 1. Carbonell has chosen the pinnacle of motorsport and HRT Formula 1 Team, the first and only team in the history of this competition to have its headquarters in Spain, to begin this unique culinary experience in Formula 1 and will also be the team’s exclusive brand for olive oil, olives and vinegar.

The agreement, which was signed by José María Collantes, Managing Director of Deoleo S.A, and Luis Pérez-Sala, Team Principal of HRT Formula 1 Team, at the team’s new headquarters in the Caja Mágica in Madrid, is valid until the end of 2012 with an option to extend. With this, Carbonell becomes the first Spanish food brand to be present in the Formula 1 World Championship.

Jose María Collantes, Managing Director Deoleo S.A: “The partnership between HRT, Carbonell and Arzak will enable to strengthen the link between Formula 1 and the gastronomic world thanks to HRT with an exclusive gourmet experience through which Carbonell will take part in every aspect related to the team’s kitchen, as well as all the culinary activities at the Grands Prix. By supporting such a popular sport as Formula 1, Carbonell will have great visibility and will secure its place as an innovative brand in the world of olive oil, vinegar and olives”.

Luis Pérez-Sala, Team Principal HRT: “It’s a great satisfaction for HRT to begin a partnership with Carbonell, a world renowned Spanish brand in the food sector. This association offers an opportunity to make the most of and strengthen the synergies of both companies on a worldwide base. Besides, Carbonell integrates perfectly with our gastronomic partners, Arzak-Bokado, to offer a gourmet experience made up of Spanish cuisine and fusion in the different countries where we compete. We thank Carbonell for the confidence they have deposited in us and we will continue to work hard to be competitive in an extremely demanding environment. With everyone’s effort we will reach our targets”.

ABOUT CARBONELL

For more than 145 years Carbonell has been present in kitchens and has created its oil taking close care of every step. Today, as a result of that experience and also of an innovation, Carbonell creates its oil following the Exclusive Carbonell Method® through which the best olives are chosen based on the origin, variety and moment of picking and a unique elaboration process is followed with which the essence of the olive is conserved.

Thereby, Carbonell is the brand that transforms dishes, in short, they give them soul, contributing some specific benefits (more nutrition; more pleasure; makes the normal special; turns the experience of eating into something sublime). Carbonell, the soul of your kitchen.

Carbonell belongs to Deoleo S.A., a Spanish food group that lists on the Spanish stock market and that is a worldwide leader in bottled olive oil, and that counts with the leading brands in the areas and markets where it operates, offering top quality products.

The Spanish windscreen repair and replacement company and HRT Formula 1 Team have signed a collaboration deal for Cristalbox to become a new sponsor of the Spanish outfit for 2012. Cristalbox, who have already been linked with the motorsport world for a few years, have decided to extend this link and have taken a step into Formula 1 alongside HRT Formula 1 Team, with the objective of supporting the Spanish team’s project in the pinnacle of world motorsport.

The deal with which Cristalbox joins the team as a sponsor has a one year duration and the glass repair company has bolstered its commitment to HRT’s project by completing a spectacular glazing job at the new Caja Mágica headquarters in Madrid. The creation of a curtain wall at the team’s workshop supposed the installation of more than 25,000 kilogrammes of specially fabricated glass and will enable the team to make the most of the sunlight and environmental conditions.

Just like the conditioning of the other project areas at the Caja Mágica facilities, the installation and reinforcement of the curtain wall has been completed in under a month, thus proving the capacity of the Spanish company to expand its services.

Javier Celaya, Cristalbox General Manager: “A passion for cars is in the genes, the DNA, of our brand and top level competition reflects the essence of Cristalbox’s values: precision, speed, safety, resistance, reliability…From an advertising point of view, after two years sponsoring Formula 1 broadcasts, this was the logical evolution: to form a part of the competition. With HRT we can support a credible Spanish project in the pinnacle of motorsport and strengthen the reach of our brand to our targets”.

Luis Pérez-Sala, HRT Team Principal: “Formula 1 is all about technology and speed, two basic principles which we share with Cristalbox. They are a leading company in our country and we’re proud that they decided to fully submerge in Formula 1 alongside us and fully back our project. I want to thank them for the trust they have put in us and also for the extraordinary efficiency with which they have completed the structure and glazing of the workshop area in our new headquarters at the Caja Mágica. It was a structural and temporal task and they passed it with flying colours. We hope to overcome many other tasks alongside them this year”.

With the F1 world now returned from Bahrain, the sport is assessing the fallout of one of the most controversial grands prix in history.

The drivers were conspicuously quiet over the saga in the island Kingdom, but – with no contract tying him down – former Force India driver Adrian Sutil admitted he was glad he was not there.

“In a situation like that, it is probably better not to go,” the German said on Sky Deutschland.

“On the one hand, the decision was made (to go to Bahrain), on the other hand, it’s very difficult when there are so many problems in a country.”

Red Bull reserve driver Sebastien Buemi, who has family living in Bahrain, does not agree at all.

“I arrived on Monday and I had no problem — maybe there were a few more police than two years ago, but nothing happened to me,” the Swiss insisted on Austrian Servus TV.

Force India and Sauber, however, witnessed Molotov cocktail attacks on their treks to and from the circuit.

And Caterham team spokesman Tom Webb told the Sun that there was “one minor incident when one of our (hire) vans slowed down in traffic and its occupants saw a local youth on the side of the main road brandishing a bottle with a rag stuffed in its neck”.

World champion and race winner Sebastian Vettel also admitted the feeling was tense in the paddock throughout the weekend.

“It was not easy for anyone,” the Red Bull driver admitted, according to SID news agency, “but I’m glad that nothing happened to any of us (in F1).”

And the Telegraph quotes Vettel adding: “Hopefully, we come back in the future when everything’s a little bit safer.”

Reuters reports that Vodafone, the main sponsor of the half Bahrain-owned McLaren team, sent no staff to the country and expressed concerns to the British outfit.

But Jim Wright, an F1 sponsorship expert, told the Guardian that he thinks while the sport’s image took a beating last weekend, sponsors will be happy.

“Most teams handled a difficult decision very well,” he said. “On that basis I think a lot of people would be pleased with that and happy to get involved with them.”

The television audience was also unaffected – even boosted – with the BBC reporting more viewers for Bahrain than Australia and Malaysia, and Germany revealing similarly strong figures.

Still, there remains criticism.

“Now is an opportunity to reflect,” former F1 driver Alex Zanardi told Tuttosport, “and make sure that major sporting events are assigned only to governments that deserve the honour of hosting them.

“Ecclestone is brilliant and has made formula one what it is, but he can’t administer races at any cost and above all else,” insisted the Italian.

Due to security fears, Force India sat out a practice session on Friday so that staff could return to their hotels in daylight.

F1 chief executive Bernie Ecclestone was reportedly enraged, and according to rumours got his revenge by instructing Formula One Management’s television cameras to ignore the Silverstone based team’s cars in qualifying.

“There was a bit of fuss about what we did,” deputy team principal Bob Fernley is quoted by Spain’s AS newspaper, “and it was not easy, but I think it turned out to be the right response.

“We had a lot of pressure, our attitude was not well received,” he confirmed, “but I think that we had a duty of care to our employees, and to do the right thing by the team.”

High-profile sponsors are nervous, as formula one ploughs ahead with next week’s Bahrain grand prix.

Despite widespread trepidation felt within the paddock this weekend in Shanghai, the FIA has declared that there is no reason the Sakhir event cannot go ahead.

And after meeting with the teams on Friday, Bernie Ecclestone told reporters the race is “200 per cent” on.

But The Times reports that, amid the threat of violence, some sponsors have pulled the plug on providing hospitality for guests next weekend.

“When you have an environment like Bahrain then all the sponsors will be watching developments very, very closely and talking to each other,” a source said.

“It’s a case of ‘watch this space’ basically.”

However, the British newspaper said it is unlikely any major sponsors will pull their logos from the cars.

“(They) will effectively just have to follow the sport,” said Tim Bampton, of the motor sports marketing company Just Marketing.

“They will have to watch and wait to see what happens even though they could be caught in the vortex.”

But, at the same time, it is believed that sponsors’ contracts with the teams – such as Vodafone’s estimated $75m deal with McLaren – contain “brand damage” clauses.

An added complication for McLaren is that it is part owned by Bahrain’s sovereign wealth fund, with Mumtalakat Holdings “on course to own half the business” according to writer Kevin Eason.

Also under heavy scrutiny is the conspicuously silent FIA president Jean Todt, whose son Nicolas shares ownership of his GP2 team with Bahrain’s controversial crown prince.

“We all know why it (the Bahrain saga) might have dragged a bit,” Mark Webber is quoted by the Telegraph.

“F1 is like that. There’s a lot of funding and finances that have come from Abu Dhabi and Bahrain and the Middle East.

“They’re very excited about F1 and they clearly want to give it another go. Let’s see if it works,” added the Red Bull driver.

A respected F1 correspondent is expecting F1′s 2012 calendar to shrink to eighteen races this year.

Livio Oricchio, who writes for Brazil’s O Estado de S.Paulo, thinks the sport is now on the verge of cancelling next weekend’s visit to Bahrain.

And he also thinks November’s US grand prix, scheduled to take place at the brand new Circuit of the Americas in Austin, is in doubt.

“The construction has fallen way behind,” said Oricchio, “and there are serious problems between the promoter and the Texas government.

“Each side is looking to the other on the obligation to pay the fee, estimated at $18 million, to FOM (Formula One Management).

“So the championship that should have 20 races will most likely have only 18,” he concluded.

At least publicly, however, the Circuit of the Americas is continuing to take shape.

This Thursday, a private ceremony is scheduled to take place as circuit contractor Austin Commercial celebrates the milestone of completing the full height of the main three-storey pit building.

The Austin Business Journal reports that “several business and civic leaders are scheduled to attend”.

F1′s Enstone based team will keep the ‘Lotus’ name until at least 2017.

It emerged late last week that the sponsorship agreement between the team formerly known as Renault, and the Proton-owned carmaker Group Lotus, has ended.

But the team will at least keep its new chassis name for the foreseeable future, the French sports daily L’Equipe reveals.

“We are pleased to keep the name,” said team owner Gerard Lopez, “because it’s a great brand for F1.”

Group Lotus confirmed: “The F1 team uses the strength of the Lotus name to promote themselves, and in return Group Lotus benefits from F1 exposure and the ambassadorship of its drivers.”

The carmaker confirmed that the “financial arrangement” between Group Lotus and the F1 team has ended.

L’Equipe said the Genii-owned team is currently in talks with a major North American company about becoming the new title sponsor.

Martin Brundle has admitted he is surprised HRT is still struggling so much at the start of its third season in formula one.

Better known then as ‘Hispania’, the Spanish team was founded by Adrian Campos after former FIA president Max Mosley opened up three new places in pitlane for the start of the 2010 season.

But last year, the team’s second group of owners – the Carabante family – passed the baton yet again to Thesan Capital, who have rebuilt HRT in the wake of the management and infrastructure that was brought by former boss Colin Kolles.

Even so, the highly respected British commentator and former grand prix veteran Martin Brundle is surprised that Pedro de la Rosa and Narain Karthikeyan are struggling so much with the team’s Cosworth-powered 2012 car.

“Somebody’s got to be at the front, somebody’s got to be at the back,” the Briton told the BBC motoring programme Top Gear’s website.

“(But) the HRT is particularly poor at the moment, and it confuses me why in year three it’s worse than it was in year one.”

Carlos Gracia, an FIA vice-president and head of Spain’s motor racing federation, doesn’t fully agree.

Speaking to the sports newspaper Marca, he explained that veteran de la Rosa faces a “handicap” as the Spaniard races with HRT this year.

“He knows where he is; in a brand new team, although some people believe it is their third year.

“They have begun again, but it seems that they are in a situation where they have only just started and yet they have to clean up the image of the other years.

“That’s his handicap, but the team will have credibility because of Pedro and also because of a good business investment,” added Gracia.

Sebastian Vettel enters the 2012 season with a clean sheet when it comes to personal sponsorship.
The German recently filmed a television commercial for the dandruff shampoo ‘Head and Shoulders’, but Germany’s Bild am Sonntag newspaper reports that he has not extended that deal.

“It is important to me that a brand is perfect for me. It is not my goal simply to make as much money as I can,” said the Red Bull driver.

Jenson Button filmed a similar shampoo commercial recently, and was widely ridiculed for his performance.

“Of course, I’ve had a little bit of mickey-taking from doing the advert,” Vettel admitted to the Sun.

“At least I never took my shirt off – I think Jenson did – but you have to be able to poke fun at yourself.”

 Tongues were wagging in the Barcelona paddock on Thursday when some drivers hit the Spanish circuit wearing odd-looking Pirelli tyres.
Some of the tyres, whose compounds are normally visibly differentiated with coloured branding, featured significantly different markings.

The big rumour was that, now just two weeks before the start of the season in Australia, teams had requested the blank tyres in order to hide their test programmes from their rivals.

According to France’s Auto Plus, motor sport director Paul Hembery cleared up the matter by explaining that the blank tyres were in fact “prototypes”.

They had been manufactured not at Pirelli’s usual F1 factory in Turkey, but elsewhere, in the event that a natural disaster forced the tyre supplier to change its plans at the last minute.

Hembery also answered the criticism that, after Pirelli’s initial 2011 tyres spiced up the racing early last year, the new generation might not be aggressive enough.

“We need data from the races to judge that,” he insisted. “It’s far too early.”

He also confirmed that Pirelli is close to announcing the identity of its 2010-specification test car, and a new test driver.

It is believed former Force India driver Adrian Sutil is a candidate.

 Lotus could become the next team to withdraw from the formula one teams association FOTA.
Already departed are HRT, Sauber and Toro Rosso and also the top teams Red Bull and Ferrari, leaving fellow grandees McLaren, Mercedes and the others on the wrong side of their competitors’ former unity.

Now, this week, team owner Gerard Lopez has been quoted as admitting that Lotus is contemplating pulling out.

The reasons for the withdrawals appear different, with Red Bull having been accused of breaching the gentleman’s Resource Restriction Agreement (RRA) and Ferrari rumoured to want to use its individual power to shape the future of the sport’s rules and structure.

The formerly BMW-owned Sauber, however, insisted that recent cost-cutting in formula one has not made it easier for smaller teams to survive.

“The RRA was a step in the right direction, but now other steps must urgently follow,” he told F1′s official website.

“It definitely has not become easier for the smaller teams.”

But beneath the surface, unity has not broken down completely, argues McLaren team boss Martin Whitmarsh, who doubles as the FOTA chairman.

It is true, for example, that the new non-FOTA members will continue to respect aspects of the body’s agreements, such as the summer factory closure.

“I’m not too hung up on the brand ‘FOTA’,” Whitmarsh said recently.

“I think what’s important is that the teams realise there are critical issues within this sport where it will be better if we cooperate and take sensible decisions, and I hope and believe that we’ll continue to do that.”

He added last month: “Relations between McLaren, Red Bull and Ferrari remain very good indeed.”

Williams’ official launch took just five minutes in the Jerez pitlane on Tuesday, before the new Renault-powered FW34 had a difficult birth.
“Unfortunately testing was cut short with a couple of initial teething problems which we are currently investigating,” said engineer Mark Gillan.

Official testing action burst into life in 2012, with every team except Marussia – and nine all-new cars in action for the first time – kicking off their campaigns.

Returning 2007 world champion Kimi Raikkonen was fastest all day.

“The lap times don’t matter today,” Lotus’ Finn insisted.

“I do have a good feeling, and that was not always the case in my career after the first day of testing,” he told Germany’s Auto Motor und Sport.

“But I would rather be P1 at the end of the first race than at the end of the first test day,” smiled Raikkonen.

Red Bull’s Mark Webber, with the team’s brand new title-defending car only the third quickest of the 2012 runners, agreed.

“If what we saw today happens in Melbourne, then we’ll talk again,” he laughed, explaining the missed morning of testing as due to a crucial part being held up at an airport shrouded in fog.

The Guardian also reports that a Red Bull truckie was stopped for speeding.

Lotus team boss Eric Boullier, however, is convinced Raikkonen’s speed is real – and his motivation intact – after two years away.

“Believe me, he is there.”

Agreed technical director James Allison: “You can tell Kimi is a class act.”

Like fellow top team Red Bull, the new McLaren also had a low-profile day, with Jenson Button just eighth quickest.

But he didn’t accuse Lotus and Raikkonen of showboating.

“Maybe he (Raikkonen) was running heavy,” said the 2009 world champion. “We maybe haven’t seen eye to eye a lot of the time when we’ve been racing, but he’s a very quick driver, a world champion.

“He’s obviously in a very competitive car, and whatever they did today – low fuel or whatever – it was still quick.”

Struggling on Tuesday was Caterham, whose new car could not be restarted following damage to the engine starter shaft, and Toro Rosso with an oil leak.

And Felipe Massa was just ninth in the new Ferrari.

“It is obviously too early to say if this year we will be able to win or not,” said designer Nikolas Tombazis.

Red Bull has no plans to scale back its involvement in formula one, owner Dietrich Mateschitz insists.
Red Bull Racing’s Nascar equivalent is being wound up but it is a different story in F1, where Sebastian Vettel is on the verge of being crowned the youngest ever back to back champion.

Mateschitz told the Independent newspaper he is even happy with his second F1 team Toro Rosso.

“No,” he insisted when asked if the Faenza based team is for sale, “although partnerships would not be ruled out, as long as the partner is the right one.”

Also not being sold is the premier Red Bull team, even though “a forecast is difficult and a decision always depends on the wider picture, the politics, influence of F1 shareholders and many other factors”.

He played down the supposed cost-drain of being involved in F1.

“The total marketing investment for (the) Red Bull (brand) is 10 times as much as in F1,” said Mateschitz.

There is, however, no title sponsor as it is “difficult to find one due to the strength of the Red Bull brand”.

An increasing trend for ‘pay drivers’ in formula one is casting a pall over the futures of many of the sport’s existing names.

Even Rubens Barrichello, the most experienced driver in the sport’s history, is having to wait for Williams to evaluate the talent of the well-funded new GP2 champion Pastor Maldonado in Abu Dhabi later this month.

“I’m talking deeply with Williams and nobody else. My feeling is that I will be here next year,” he said confidently on Thursday.

His teammate Nico Hulkenberg is less confident.

“What can I say?” said the 23-year-old German, who stands to lose his seat after just a single season in F1.

“It is very hard and it’s very unfortunate and disappointing that formula one is in the situation again of pay drivers.”

Adrian Sutil, with $5m in backing from the German electronics brand Medion, was also thought a contender for the Williams seat but it is now expected he is staying with Force India.

Nick Heidfeld had hoped Sutil’s move might open up a rare vacancy in an F1 paddock still feeling the effect of a shortage of sponsors and the global financial crisis.

When asked about his situation regarding 2011, he answered on Thursday: “It’s about others, about politics and about money.”

Heidfeld agrees with Hulkenberg that pay-drivers are wielding more influence today than in the recent past.

“It’s massively worse than it was a few years ago — if I brought money, I would be easily in formula one (in 2011),” said the 33-year-old.