Ferrari on Thursday unveiled a new logo for its formula one team.

The current logo features the infamous ‘barcode’ that was recently removed from the F10 car, following suggestions it subliminally advertised Marlboro cigarettes.

But the new logo, to be used from 2011, remains red and white and is more angular than before, moving some observers to surmise that it reminds them even more of main sponsor Philip Morris’ product.

And team boss Stefano Domenicali told reporters at Silverstone: “I can confirm that next year the team name will be the same — Scuderia Ferrari Marlboro.”

Ferrari’s 2010 car no longer features a controversial ‘barcode’ livery on its engine cover.

The Italian team last week angrily rejected reports the signage was subliminal advertising for its tobacco sponsor Philip Morris.

Even Ferrari president Luca di Montezemolo slammed the suggestion, insisting the claims were “ridiculous”.

But in the team’s Barcelona pit garage on Thursday, the barcode was gone, replaced by a white rectangle with a red background.

However, the clothing worn by team members including drivers Fernando Alonso and Felipe Massa in Spain still features the barcode.

Scuderia Ferrari Marlboro said the decision to remove the signage from the livery of the F10 was made “together with Philip Morris International”.

“This decision was taken in order to remove all speculation concerning the so-called ‘barcode’ which was never intended to be a reference to a tobacco brand,” added the team.

Apr.30 (GMM)  Ferrari has rejected reports that it is running illegal subliminal advertising on the livery of its 2010 formula one car.

A report in the British newspaper The Times this week said the UK government has been urged by health experts to investigate the ‘barcode’ branding on the F10 that resembles the cigarette packaging of Ferrari’s sponsor Philip Morris.

In a statement issued by Ferrari, the Italian team insists there has been “no (Marlboro) logo or branding on the race cars since 2007, even in countries where local laws would still have permitted it”.